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BMW pronunciation varies by language, and it often confuses people. In English-speaking countries like New Zealand, Australia, the USA, the UK, and Canada, it’s pronounced like its letters- “Bee-EM-Double-You”. But in its native German country, the letter “W” is pronounced like the English “V” and sounds like “Bee-Em-Vay,” i.e., BMV. The complete German name is “Bayerische Motoren Werke,” which means “Bavarian Motor Works” in English, but in German it sounds like “Bye-er-ish-uh Mo-tor-en Vair-kuh”. While both pronunciations are correct in their own languages, the BMW letter is commonly used and widely understood worldwide.
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